LIDL - FRESH IN ESPORTS

LIDL, a well-known German retailer, is the last brand you’d associate with Esports. Despite that fact, they decided to become sponsors of a famous Esport team SK Gaming and asked us to create a campaign for their partnership. We decided to be completely honest and say, “Hey, we have no idea about Esports, but we know everything about fresh food”. This overarching thought led to us winning the pitch with the campaign title – Fresh in Esport.